Serving up a streamlined solution for Wimbledon, year-after-year
For almost two decades First Sports International have been software partners to the All England Lawn Tennis and Croquet Club (AELTC). In the fast-moving, ever evolving tech industry, we reflect on the longevity of our successful relationship as yet another Wimbledon Championship approaches.
The run up to the tournament is always an exciting time and this year, it has included entrance to the “Sports Technology Hall of Fame” for AELTC and Wimbledon. The team there have been recognised for “outstanding vision and leadership in the vital field of technology-led innovation”. This inaugural year of The STA Group’s Hall of Fame recognised consistent outstanding performance for over a decade of all the visionary sports brands admitted to it. We congratulate Bill Jinks and the tech team and take pride in our long-term association with this most prestigious of tournaments.
Back in 2004 we set to work on a software solution for advanced player/membership registration for this private members’ club. This has evolved into a master data management system for year-round club management and for the Wimbledon Championship itself. We provide a seamlessly integrated cloud-based system, which provides administrative control centrally for all members, accreditations and events. It includes online payment, court bookings, junior tennis training system, club debenture sales, membership communications and management of all the ball boys and girls. The First Sports International Games Management System is at the very heart of the Clubs operation, administration and digital communication. Integrated with the official supplier of Information Technology IBM, it serves up an automated streamlined solution, year after year.
First Sports International will be courtside in a support role with a dedicated on-site presence, throughout The Championship. From the very first coin toss on the 3 July, until the raising of the Gentlemen’s singles trophy on the 16 July.
We can’t wait!
Read the AELTC case study in full here.
